Not only do HR professionals work tirelessly in their profession to aspire to create ‘best employer’ status companies, but does this now include being the best looking as well?
The pressure is on to be the best ‘looking’ company, according to a new dating app, Hinge. Based on information obtained from social media sources, Hinge reviewed 18,000 profiles for ‘favourite’ hits, against where they worked, and compiled a list of the 10 hottest workplaces based on appearance. (see list below)
Apparently male geeks are holding the balance of good looks with FaceBook Inc. topping the list for best looking males. Whilst the media industry for the best looking ladies was taken out by MediaVest, beating high fashion icon brands, Chanel and Victoria’s Secret.
Other companies making the list included Brown Brothers, Bloomingdales, Apple, KPMG, Amazon and Deutsche Bank.
Whilst one can recognise it is just a PR gimmick by a dating site, as an HR professional for me it only enforces and supports the concept of ‘lookism’ that we try to reduce in the workforce and especially the hiring process.
This survey got me thinking further that once a time, career coaches advised candidates to include a photograph on their CV as being advantageous. It then became so passé.
It seems we have now come full circle when according to a recent JobVite study that hiring staff or recruiters were less likely to give value to a LinkedIn profile that did not have a profile photo (aka the grey avartar) than those that did. Some didn’t consider them at all, citing that if candidates couldn’t bother putting up a profile picture then it doesn’t demonstrate initiative or attention to detail on their behalf.
Hot or not, more skill needs to be developed in the interview process for those hiring, and above all, self-awareness upon when judgement is being made and the criteria the judgement is being based on. With out solidly constructed criteria and good interviewing skill, there is not much else to fall back on than aesthetic assumption.